We have launched our new physical activity language and communications guide. The guide explains how to reframe the language we use when describing physical activity, with examples of good and bad practice. This is because the words, images, phrases and language we use will dictate who we reach, how they might feel about physical activity and crucially, how likely they are to engage in physical activity or movement.

We encourage organisations to use this document to tailor messaging when talking about Physical Activity alongside Dorset's Physical Activity Strategy, a Movement for Movement.