Project Overview
Our Active Ageing Project takes a system change approach to embedding physical activity, with a focus on the 55+ age group. The Active Ageing project is managed by Active Dorset but is a collaborative project led by all Our Dorset Integrated Care System Partners.
The project aims to support sustained physical activity behaviour amongst the Dorset population – targeting those who are inactive and aged 55+. The project sets out to provide individuals with the skills and advice that will help them to feel more confident in being regularly physically active, embedding this behaviour into their everyday lives and improving the health of the ageing population of Dorset in the future.
Active Ageing aims to do this by:
Creating a system where physical activity promotion will be integrated into existing care pathways to target individuals aged 55-65. Pathways where integration will be embedded will vary.
The four intended gatekeepers are:
1. Primary & Secondary Care
2. Community Support Organisations
3. Workplaces
4. School Communities
Project Aims & Objectives
The project's overall objective is to influence twenty thousand 55-65 year olds to adopt a sustained physically active lifestyle – particularly those who do little or no activity at all - through understanding which, interventions can be made to systemise the advocacy of physical activity in existing organisations across the county.
The project will focus on opportunities to influence behaviour change at key points when the audience is most likely to engage: when receiving advice from a healthcare professional (acute and primary care), workers approaching retirement and parents/grandparents of school children.
Project Impact
Evaluation Report | 2023
Evaluation Report 2023 (PDF, 1.6 Mb)The purpose of this evaluation is to provide a final snapshot of the Active Ageing project system from the perspective of project partners.
Enquiries
For any enquiries relating to the Active Ageing project, please contact Charlie Coward:
